Client
Overview
Easy Access Self Storage, a well-established and recognized name in Manchester, operates multiple sites in Bredbury, Ashton, and Trafford Park. Recently, the company has made significant investments in its facilities to enhance its brand identity and improve customer experience, raising its standards to an immaculate level.
Project Background
Our partnership with Easy Access began with their new site in Ashton, focusing on enhancing its external building presence. Located near the prominent IKEA building and just off Junction 23 of the M60, the site enjoys a prime roadside position. However, despite its excellent location and size, the building had grown tired and was in need of a substantial facelift.
The Solution
Collaborating closely with the ownership team at Easy Access, we leveraged their new branding while applying creative innovation to design a refreshed look and feel for the Ashton site. The project demanded signage that not only stood out and aligned with the brand but was also informative, cleanly executed, and budget-conscious.
Signage and Branding Execution
The external branding for the Ashton site included:
- Four Sets of Face-Illuminated Day/Night Lettering: Designed to appear gold during the day and illuminate with a sleek warm white glow at night, ensuring visibility and brand consistency.
- Three Illuminated Flexface Signs: Featuring double-sided block-out prints that allowed only the colored logo details to be illuminated, creating a striking visual effect.
- Halo-Lit Reception Signage: Adding a sophisticated touch to the reception area.
- Entrance Identifiers and Gate Branding: Ensuring that every aspect of the site’s entrance was clearly marked and on-brand.
The leadership team at Easy Access was thoroughly impressed with the final results. They have since approved SPI to move forward with the internal wayfinding signage for the new Ashton site and the external branding for the ongoing redevelopment at their Bredbury site.
Conclusion
Our collaboration with Easy Access Self Storage has been a resounding success, significantly enhancing their brand presence and customer experience. We look forward to continuing our partnership as they expand and upgrade their facilities across Manchester.
